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8 Smartest Brands on Social Media
By siliconindia
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Wednesday, 26 October 2011, 01:13 IST
5. IBMers:
IBM's idea to create a network of blog where it allowed all their employees to write about their experience with the organization, their nature of work, the projects they have worked on and their upcoming projects. They give the whole idea about the actions behind the screen. The blog also gives the insight about the operation of IBM and the users can also get into direct touch with the employees. This shows creating a huge network just to connect the employers and the users' smooths the relationship. Influencing the employees to write about their corporate dedication is not an easy job.
