6 Thumb Rules of Business Innovation
By siliconindia   |   Thursday, 09 February 2012, 00:49 IST
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Invention
Invention A lot of hard work goes into inventing. Many changes and revisions take place before an idea or product is launched. It is one of the crucial times because this is the deciding moment for your innovation; it could be accepted or rejected. To commercialize your innovation, it has to be marketed well to make people aware about your product. Mary Anderson, a real estate developer came up with windshield wipers. While staying in New York, she came across the fact that the tram she travelled had a windshield. Though windows allowed the driver to see the roads during the rain but the snow was the real pain. This gave rise to an invention as she came up with windshield wipers with rubber blades connected to a spring loaded arm which made it easy to clear off the rain and snow. Though she made it patent and tried to market it and sell it rights, but the buyers were not really convinced and declined the idea. But today there is no such four-wheeler that comes without windshield wipers.

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