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5 Reasons Why Opt for Franchise than an Independent Business
By siliconindia
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Thursday, 23 February 2012, 02:59 IST |
1 Comments
4. Proven System of Operation: No matter how attractive a brand is, but if does not have some effective and efficient ways to run it then its franchises are also a flop. Established companies have worked out some proven ways which is like an algorithm that has to be followed by its franchisees to gain revenues. The formula is given after a detail study of the franchise market and will define the dos and don'ts for a franchisee. The success mantra of the brand will be shared with the franchisee so that the store works with the same. This also saves for the franchisee from advertising to build his identity in the market. Promotion, advertising and touch points for the consumer are not a pain factor for the franchisee as none of this is required for a brand which is already familiar with the audience. Although a lot of thinking will only go in placing the store.
SiliconIndia is hosting a Franchise City which focuses on the present competitive franchise Market of India. This event is a free event which will give an opportunity to share and discuss ideas or even take suggestions on which brand to franchise. For more information check out SiliconIndia Franchise City.
