10 CEOs and Their Favourite Books

By siliconindia   |   Friday, 17 February 2012, 00:57 IST   |    1 Comments
Printer Print Email Email

10) Coca Cola CEO - Muhtar Kent

Muhtar Kent is the present CEO of Coca Cola. His favourite book is ‘The Ascent of Money: A Financial History of the World’ by Niall Ferguson. This book talks about the “human story behind the evolution of finance.” It talks about how money has originated from Mesopotamia and how it has changed over the centuries. He quotes, “I love books on economic observations." He further says, "This is one of the best.”