Build a Startup, the Google Way
4.Tarck the Minor, Decide the Major: Google has built its business by understanding data and making it meaningful and easy for users. Google was interested in tracking the traffic it sent from the event: visits, conversions, and leads during the GoMobile event by Igor Faletski. Such micro metrics should gauge the effectiveness of a program. But it’s the macro metrics – years of mobile adoption, traffic, and revenue – that should drive the larger strategy and focus.
