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Birlasoft introduces Customer Insight Lab for CRM
By siliconindia
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Thursday, 21 April 2011, 22:29 IST
Bangalore: Birla soft unveils Customer Insight Lab at its facility in Bangalore, India. The lab will focus on Customer Relationship Management based on innovative solutions.
The lab will focus on original research and development services to help customers drive business value through innovation and achieve large scale CRM transformations with a reduced "Total Cost of Ownership" and "Total Opportunity Value."
It will serve as an incubation centre for technology offerings such as Customer Analytics, Mobile CRM and Social CRM as well as for vertical-focused offerings including - Wealth Management for the Financial Services industry and Warranty Management for the Manufacturing sector. In addition, CRM Tools, Frameworks, Accelerators and Proof-of-Concepts for our clients will be developed at this center.
The lab will develop social CRM prototypes and infuse all their solutions in the form of mobile applications. With the emergence of blogs, groups, forums, fan pages on LinkedIn, Facebook and the likes this application is expected to work well.
Birlasoft's CRM Centre of Excellence (CoE) has forged strong alliances with Siebel, Salesforce.com and Oracle and has an established experience in "Oracle-On-Demand" solutions, Sales cloud, Service cloud and Force.com application development, Application outsourcing engagements, package evaluation, CRM Upgrades & SaaS Consulting and production support.
Commenting on the issue, Arun Gupta, the CEO of Birlasoft said that Customer Value can be derived through innovations using business and customer analytics. Birlasoft believe that Insight added with Foresight can result in technology innovations that deliver business benefits. Capitalizing on strengths and partnerships, this centre will provide innovative, cutting-edge and cost-effective solutions, prototypes and products for the clients.
Arun Gupta further pointed out at the importance of building social intelligence and integrating it into CRM systems and using this intelligence to design targeted CRM campaigns and promotions.
Birlasoft's step to make business social will pave ways for many more to join the league. We now just have to wait and watch how well it will click in the market.
