#4 Bing Advantage: Strong Social Integration

Bing is more social compared to Google’s search results. While Google try to push its not yet successful social network Google+ through the page, Bing’s contract with Facebook and Twitter gives it an edge in displaying more social data.

#3 Google advantage: Instant Search

While both search engines has instant search options tailored to it, Google cuts Bing behind with its more accurate predictions. The potential queries appears on Google’s search bar tends to provide more relevant results, more quickly.

For example, entering the same query: “latest Lakers score” required Bing to type it full, whereas Google till “Latest Lakers.”

#2 Bing: More Attractive Result Pages

Google earlier had it- The simple pages with uncluttered results, which users liked. But then it began integrating features like “+1” buttons, social annotations and ads.

But, Bing travelled in the opposite direction, less cluttered results which have certain visual appeal, and many people like it.