#10 Nokia’s camera trick

Nokia's big Lumia 920 Windows Phone 8 splash in September got off to a rough start when the promotional video about the phone camera’s Pureview camera technology got in fix over Nokia’s not-so-hidden cameraman trick.   

As Network Worlds Colin Neagle wrote in September: "Nokia was caught red-handed in a lie, after tech bloggers spotted a cameraman capturing a video the company claimed was shot with its new, highly touted Lumia 920 smartphone. After apologizing, Nokia posted a real video shot with the Smartphone, displaying the optical image stabilization (OIS) camera technology that was faked on the first try."

Tech bloggers in the promotional video spotted a reflection of a cameraman with a professional camera actually taking the shot of a woman on a bicycle, and were upset about Nokia’s lie.

The company said its main fault was failing to publish "a disclaimer stating this was a representation of OIS (Optical Image Stabilization) only."