Bharti signs three-year deal with Comviva
By siliconindia   |   Friday, 12 June 2009, 22:39 IST   |    1 Comments
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Bharti signs three-year deal with Comviva
Bangalore: Bharti Airtel has signed a managed services deal with Comviva, a provider of integrated Value Added Services for mobile operators. With the deal, Bharti Airtel is set to become the first telecom services operator in the world to have a managed services agreement for its value added services portfolio. Comviva will manage around 2000 of Airtel's VAS nodes across India from various partners to meet defined service level agreements. Atul Bindal, President of Mobile Services, Bharti Airtel said, "With Comviva managing our full suite of value added services we anticipate enhancements in the service experience we deliver to our customers, the range of services we are able to deploy and the speed of new service rollout, creating both enhanced customer satisfaction and a sustainable competitive advantage for Airtel in the market." "With this deal, we are building on our success in providing managed services for Airtel Sri Lanka, which launched commercially in January this year and on our extensive experience in delivering managed services for a range of products," commented Manoranjan Mohapatra, CEO of Comviva. Mohapatra added that their successful run with Airtel Sri Lanka, a Greenfield operation, where they managed around thirty value added services, gave Airtel the confidence to outsource the management of its entire India VAS operations to Comviva. The company will also manage the complexities associated with the emergence of multiple technologies, different standards, applications and a myriad of content to help grow Airtel's VAS business.

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