Best Pivots By Internet Startups


Instagram

instagramRecently Facebook acquired Instagram, a mobile photo sharing app, for $1 billion. However, Instagram initially known as Burbn and took in elements of Foursquare, combining them with gaming elements inspired by Mafia Wars.

But, when the management realized that if they want to build a company, they need to focus on being really good at one thing. They recognized mobile photos as an emerging opportunity to try out some new ideas. And this is how Instagram took the new shape.