Behind the scenes at Apple

By siliconindia   |   Monday, 09 May 2011, 23:39 IST
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Apple showcases a clear strategic intent which adds to its celebrity status. It has a culture of a group of elite among Apple employees called 'Top 100'. Every employee's dreams to be on Jobs Top 100, this incites the germ of working hard among its employees. The Top 100 are taken to a secret location for three days where they discuss the company's upcoming strategies like holistic product planning along with Jobs future vision with Apple. However everyone in the team is prohibited from admitting the fact that they are in the list.

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