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Bangalore firm plans movie vending machine
By siliconindia
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Wednesday, 18 March 2009, 18:12 IST |
2 Comments
Mumbai: Envisaging a new business opportunity in entertainment sector, the Bangalore-based GSec1 Information Systems GSec1, lead by a team of five IT professionals, claims to have devised a solution - GreenCD - that help companies offer real-time inventory for their entertainment products and also arrest piracy, reported DNA daily.
"The concept is similar to the ATM, which facilitates cash withdrawals. The only difference in this case is it will be entertainment content instead of cash. The customer can search for the music or movie title, place an order for the same, make the payment and collect the content in the desired optical media from the point of purchase," said Kumar Ritesh, CEO, GSec1.
"Significant savings to the tune of 35-40 percent can be achieved by optimizing the production and distribution cost. We have also combined an anti-piracy feature that comes embedded with our solution thus adding to realization," said Ritesh.
Elaborating the concept, Ritesh said GSec1 will host the content - whether soundtracks or movies - sourced from partners onto their servers. And vending machines with retailers will dole out the music CDs or video CDs/DVDs to the customers.
"The vending device, which will have the capacity to produce from 1-1,000 CDs in the initial phase, will be able to produce a finished product in approximately 44 seconds. We have already designed the equipment and will bulk-source it from a company in Taiwan that will make it specifically for us. We will eventually tweak the design to mass produce for larger quantities particularly for the distributors/wholesalers," says Ritesh.
The company is also likely to embed an anti-piracy software on its CDs/DVDs. The software will register the devices it is played on, and after a certain time, will restrict playback on all devices that are 'unregistered'.
GSec1 has decided to install three mother-servers - in the U.S., France and Japan - in order to cater to the global market. The company envisages an investment of close to Rs 3 crore for setting up the necessary GreenCD infrastructure.
