Apple Is Making Inroads Into Indian Villages
"Apple has realised that if it wants to grow fast in India, it has to look beyond the metros," said the CEO of one of India's retail chains. "The company wants to grow upwards of 30 percent year-on-year in India and feels the smaller markets would play a critical role since the aspiration level of Apple products amongst the youth and rich is growing there as well."
India is yet to get a an "Apple Store"; the latest releases by Apple— iPhone 5S and 5C, their pricing and possible launch date in India wasn’t discussed in the meeting by the Apple senior execs, but the company’s bold business plans for India has been a welcome sign.
However, Jessica Kwee, the Canalys analyst said Apple has room to grow in India, but pricing will still be an issue. "The Indian smartphone market is growing very fast, boosted by handsets in the sub-$300 segment. So it is unlikely that Apple's market share will grow fast per se in India, but in terms of overall volume shipment, we believe there is room for Apple to grow,” she said.
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