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AMD launches much-awaited Puma notebook chip line
By siliconindia
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Friday, 06 June 2008, 01:53 IST
San Francisco: Advanced Micro Devices is rolling out a much-awaited line-up of chips namely Puma for laptops.
Move comes after AMD posted its sixth consecutive quarterly loss in April amid missteps and market-share losses to Intel - its main competitor. The company sources said the launch of the processors and related parts is its largest-ever launch for notebook personal computers.
AMD counts more than 100 different notebook PCs designed to use versions of the Puma platform. This is double the design wins over any previous mobile launches, said Leslie Sobon, Director of product marketing at AMD.
PC makers using Puma chips include Acer, Asus, Dell, Fujitsu Siemens Computers BV and Hewlett-Packard, she said. Prices for the mobile PCs will be mid-range for laptops, from about $700 up to $2,000. Most will be available in time for the back-to-school shopping season, and some will be available this week.
Growth in desktop PCs has been slowing for years, and the mobile segment is the fast growing area in the PC industry. Market research firm IDC predicts that consumers will buy more mobile PCs than desktop PCs by the end of this year.
California-based AMD is offering three versions of the Puma platform - a collection of the microprocessor, wireless chips to connect to WiFi, and related chips. Puma uses AMDs Turion X2 Ultra Dual-Core processor as its brain.
At the cheaper end, AMDs new platform will use graphics technology integrated in the chipset, allowing video-gaming and also good enough to play back digital media seamlessly.
A chipset is a collection of semiconductors and components surrounding the microprocessor, a computers electronic brain.
