Ads That Were Booed And Wooed By Consumers
3. Best Advertisement: Vodafone
Vodafone is known for its unique advertising strategy. The brand made use of the most eye-catching characters in all their ads.
They initially came out with pug as the main character in the ad, in which the punch line was “where ever you go, our network follows you” and later they came up with a new campaign called “ZooZoo”.
Ogilvy & Mather was responsible for creating the ad along with nirvana Films (a company based in Bangalore) introducing animated characters on which the ads based on.
As of now, there are about 30 advertisements that are made on “Zoozoo”. It is considered as the most admirable advertisements in India.
Bekaar advertisement: Sunfeast Dark Fantasy
Even the matrix couldn’t beat the speed of Sunfeast Dark Fantasy ad. Though the campaign said “Escape Into One” which was good enough to make a good ad, the ad makers made the ad too slow that it took off the eyes of the viewers.
In fact, the opening scene and the background music of the advertisement are suitable for deodorants, mango juice, condoms and moisturizing lotions.
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