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Adobe replies to Apple's jab with 'love'
By siliconindia
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Friday, 14 May 2010, 21:58 IST
New York: In reply to Apple CEO Steve Job's recent dig on its Flash technology for web video and games, Adobe Systems is running ads in newspapers and technology blogs. The ad reads "We Love Apple" , where the word 'love' is replaced by a bright red heart.
The Apple CEO had described Flash as outdated, unreliable and unfit for Apple's iPhone and iPad gadgets. Jobs reasoned out why Apple maintains its stand to ban Flash from its mobile devices, including "reliability, security and performance," and the fact that Flash was designed "for PCs using mice, not for touch screens using fingers." Adding to his reasons, Jobs said the most important reason to ban Flash is that it puts a third party between Apple and software developers.
Adobe's ad reads "We love creativity," ''We love innovation," ''We love apps." "What we don't love," it continues, "is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web."
The full page ads appeared in prominent newspapers such as The Wall Street Journal, The New York Times etc. The ads were also carried online in tech blogs such as ArsTechnica, Engadget and TechCrunch, as well as CNN.com and Wired. A statement titled "Our thoughts on open markets" by Adobe co-founders Chuck Geschke and John Warnock was also posted criticizing Apple.
Apple replied saying it, too, believed in openness and that is why it favors the emerging HTML5 programming standard rather than Adobe's proprietary Flash product for Web video.
