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Adobe Flash Access 2.0 to help media creators earn revenue
By siliconindia
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Friday, 11 September 2009, 18:48 IST
Bangalore: Adobe (Nasdaq:ADBE) has announced that it will soon launch Adobe Flash Access 2.0, previously known as Adobe Flash Media Rights Management Server, in the first half of 2010. Adobe Flash Access 2.0 is a scalable, flexible content protection solution that enables the distribution and monetization of premium content, which can create new sources of revenue for media publishers. The content protected with Flash Access 2.0 will play back securely on an upcoming version of Adobe Flash Player software. Adobe flash player is system browser plug-in that is available on more than 98 percent of internet-connected desktops worldwide.
"As the No. 1 software for delivering video on the web, the Adobe Flash Platform has enabled millions of users to enjoy high-quality content. With Adobe Flash Access 2.0, media publishers can rely on robust protection for premium content to support new, emerging business models for rich, interactive online experiences," said Jim Guerard, Vice President and General Manager of Dynamic Media at Adobe. Enterprises and educational institutions can also use Flash Access 2.0 to build solutions that meet their content protection needs, enabling them to distribute audiovisual content such as training material and corporate communications securely to employees, customers or partners.
Media companies are continuing to introduce new ways to connect users with premium content via online distribution channels. In order to create sustainable business models, these companies must find the right balance between access to and control over their content. Adobe Flash Access 2.0 will provide protection of audiovisual content and flexible usage rules to support a wide range of business models, including electronic sell-through, rental and video on-demand, for streaming or download. "At Warner Bros., we are always looking for innovative ways to enable our audiences to enjoy online video," said Darcy Antonellis, President, Warner Bros. Technical Operations. "We welcome the development of Adobe Flash Access, which will help create new possibilities for our current and future partners to deliver Warner Bros. content seamlessly and easily to Adobe Flash Player, expanding access to our entertainment online."
Adobe Flash Access 2.0 is offered as a software development kit, enabling internet-scale deployments and ease of integration into existing software and services such as order management, subscription databases, access control, and LDAP-based Active Directories. Flash Access will also be available as a Software-as-a-Service (SaaS) through a number of Adobe partners that will offer hosted content protection solutions, leveraging their infrastructure across multiple clients and reducing time to market for content providers.
