Zomato Launches A Catering Section For Delhi NCR, Bangalore And Mumbai


Recent reports by Business Standard suggests that the catering industry is worth 15,000 crore in India growing at 15-20% year on year. However, a big chunk of the industry is fragmented causing discoverability problems for customers. Up until now, with the lack of a consolidated platform, most people have relied on limited recommendations from friends and family to fulfill their catering needs. Zomato’s catering section aims to fix this problem for good.

Caterers too face the problem of finding clients on a consistent basis. Until very recently, caterers have relied on traditional means of word of mouth and tie-ups with banqueting venues to promote themselves. They would also turn to print and electronic media to spread the word. This activity reaches its hilt during the wedding season.

With reports suggesting that as many as 30,000 weddings happened in a given day in Delhi last year, the catering platform from Zomato can be a boon to the industry. Caterers can now share detailed information on their services and packages, along with high-resolution pictures, which in turn helps customers make an informed decision. In addition, user reviews help customers gain a better insight into the quality of services provided by the caterer in question.

“With Zomato catering, we plan to make gourmet and economical options available to our users to help in their party planning”, Saurabh added. Gourmet catering is, indeed, an upcoming trend in the industry with large players like Speciality Restaurants opening up verticals to cater to it.

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