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Bangalore: Ybrant Digital, a global digital marketing company, announced its intent to acquire a minority stake in Israel-based Web 3.0. Ybrant Digital offers digital marketing solutions to businesses, agencies and online publishers worldwide. It connects the advertisers with their audience across any form of digital media, using its massive local presence to deliver appropriate messages to the right audience, through the most relevant digital channels.
Founded in 2000 by Suresh Reddy and Vijay Kancharla, it is headquartered in India with offices in 16 countries, including U.S.A, Argentina, Brazil, Chile, Uruguay, Mexico, U.K, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India and Australia with representatives in Spain, Greece and The Netherlands. With enormous reach, cross platform capabilities and technology, it can exploit the full capabilities of digital media, positioning itself as a leading entity in the new age of digital advertising and make it the platform of choice for any advertiser looking to connect with its audience across digital media channels.
With potential to reach $20.6 billion by 2015, the studies estimate that money spend on mobile marketing, advertising and messaging worldwide will exceed $3.3 billion in 2011. Search ads and location-based ads will play the vital role in this growth. "We clearly see that the mobile media has huge potential for growth in the years to come. The company has made a strategic commitment to play a significant role in the growth and development of this arena. Collaboration with Web 3.0 is the first among the few moves we are making towards strengthening our offerings," said Suresh Reddy, Chairman and CEO of Ybrant Digital.
Web 3.0 is a privately owned digital media holdings company, operating since 2006. It operates in most growing digital fields, such as the web, mobile web and performance based marketing and applications development. This investment comes in the wake of major joint initiatives the companies are making in the mobile space. "We are proud to join hands with one of the fastest growing digital advertising groups in the world. Digital advertising has been showing tremendous growth globally. The global team and growth strategy will enable us to jointly expand our mobile advertising efforts at a faster pace and to subsequent markets, getting Ybrant's vision of a seamless multi platform offering closer to its full potential," said Shahaf bar-Geffen, CEO, Web 3.0.
Ybrant Digital serves leading brands including SAP, Porsche, Ford, UPS, Swissair, Chevrolet, 3M, Jeep, US Army, LaSalle and Lufthansa. Besides proprietary media such as Lycos, Gamesville, getMedia in Latin America and several travel websites in Australia, Ybrant Digital partners with top global publishers such as Facebook, Google, MSN, Yahoo! and Viacom and assists over 140 top Ad Agencies. In recent times, the company acquired four companies to strengthen its global presence and cater to the entire gamut of digital marketing services.
Suresh Reddy, Chairman and Managing Director, Ybrant Digital, is responsible for the overall business of Ybrant and inorganic growth of the company. An entrepreneur with a commitment to building high value businesses, he has a strong understanding of building effective cross-country and cross-cultural business operations. Prior to co-founding two successful companies, USAGreetings and Ybrant Technologies, which came to be known as Ybrant Digital in 2008, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC (PacBell) and Charles Schwab. He holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Institute of Technology, Kharagpur.
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