Yahoo to sell 'Delicious'
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Yahoo to sell 'Delicious'

By SiliconIndia   |   Thursday, 28 April 2011, 11:36 Hrs
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Bangalore: Yahoo has declared the sale of its social bookmarking site 'Delicious' to You Tube founders Chad Hurley and Steve Chen. The deal was fixed at whopping $5 million.

Delicious is a social bookmarking web services for storing, sharing and discovering web bookmarks. Joshua Schachter was the founder of the site. In the year 2005 Yahoo acquired Delicious. This service claimed more than 5.3 million users and 180 million unique bookmarked URL's.

The You Tube founders said that they are committed to grow the popular social bookmarking site. In 2006 Chad Hurley and Steve Chen had sold their You Tube to Google for $1.65 million.

This social bookmarking site made waves for controversy surrounding when it was leaked that the site was in a list of 'sunset' products in Yahoo properties in December 2010. This was initiated by CEO Carol Bartz in order to focus on the profitable elements of the company. Delicious was a loss making adventure for Yahoo and did not fetch any advertisement for Yahoo.

Many Engineers were sacked or deployed who were engaged in the development of Delicious system except the support system.

This fall out in Delicious benefited other social bookmarking sites StumbleUpon, Pinboard as users from delicious made shift towards them.

As far as the completion of the sale is concern it is taking some time as Delicious systems are dependent on Yahoo's infrastructure. However it is being migrated to a third party machines so that the sale can be wrapped up as soon as possible.

Chad Hurley assured its users that they will take the site to new heights and levels. He sees tremendous opportunities to simplify the way users save and share content that one discovers on the web. It further added that it would look at the development features to solve problems of information overload.

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