World's 10 Brands That Lost the Most Value

Nokia
Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered declining market share as a result of the growing use of smartphones from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of $40 in 2007 to under $3 in 2012.

Global rank: 3
Decline in brand value: 16 percent
Brand value: $21.0 billion
Industry: Electronics
Parent company: Nokia Corporation
One-year change in revenue: -20.5 percent

Moet & Chandon
Moet & Chandon is a French winery and co-owner of the luxury goods company Moet-Hennessy - Louis Vuitton. Moet Chandon is one of the world's largest champagne producers and a prominent champagne house. The company holds a Royal Warrant to supply champagne to Elizabeth II. Moet Chandon was established in 1743 by Claude Moet, and today owns more than 1,000 hectares (2,500 acres) of vineyards, and annually produces approximately 26,000,000 bottles of champagne.

Global rank: 4
Decline in brand value: 13 percent
Brand value: $3.8 billion
Industry: Alcohol
Parent company: LVMH Moet Hennessy Louis Vuitton
One-year change in revenue: 22.4 percent