Wipro ties-up with British American Tobacco
By siliconindia   |   Thursday, 28 January 2010, 14:54 IST   |    5 Comments
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Wipro ties-up with British American Tobacco
Bangalore: IT major Wipro Technologies has entered into a multi-year outsourcing engagement with British American Tobacco, to help the company improve the effectiveness and efficiency of application support services for its global business operations. Under the agreement, both companies will partner to leverage Wipro's global scale and transformational capabilities to achieve step change results in productivity, IT costs and service quality. More specifically, the agreement will provide an enterprise-wide global application support delivery model and capability, reduce the total cost of ownership and allow more opportunities for value added services to business users of British American Tobacco. Commenting on the agreement, Ben Fourie, Head of Global IT Services at British American Tobacco, said, "We believe this is the right way forward for us in terms of our IT strategy. These changes will help us improve the application support service quality, facilitate better integration, enable enhanced knowledge sharing and, ultimately, help us become more competitive." Wipro will be delivering this global program across over 130 countries in which British American Tobacco operates. Bhanu Murthy B.M., Senior Vice President - Retail, CPG, Transportation and Government, Wipro Technologies said, "We are excited to be chosen for this transformational initiative at British American Tobacco. Wipro will bring in standardized processes, methodologies and governance to set British American Tobacco on a strategic cost optimization path while ensuring a high level of service to the business and will participate in bringing in clear business benefits."

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