Whitefield raises fund from India Value Fund and Zodius Capital
Whitefield was formed to respond to the one of the challenges that CMOs face in a fast-paced switch to digital tapping into a network of marketing services-embedded with the best technology and a creative flair. They deliver marketing solutions globally, consistently and cost-effectively. They have build and acquired a network of companies such as FMG and Whitefield Analytics, integrating such capabilities as media, production and analytics.
FMG, founded in 1984, is a media production agency designing, creating, producing and managing content across all media on behalf of many multi-national clients. Whitefield Analytics offers marketing mix management, digital and cross media assessments, campaign effectiveness, brand equity and long term ROI analysis and many more services. In addition to the existing two segments, Whitefield plans to acquire and build capabilities in digital, mobile, social media, packaging design, analytics and marketing technologies.
Bhargava is the Chairman of the company. As Whitefield's Chairman, he provides strategic guidance to the management team. The firm is a key investment of Zodius Capital Advisors, a growth capital and build-out company which he founded. He is an entrepreneur, investor and consultant to some of the world's leading companies. Prior to founding Zodius, he was the co-founder and group CEO of WNS Global Services, a leading business process outsourcing company.
Prior to that, he was the co-founder and Managing Partner of eVentures India, s $150 million VC firm that made investments in successful Internet and business services companies. He began his career at McKinsey and Company, where he worked in New York, London and Mumbai. He holds a BA in Economics from St. Stephen's College, Delhi University, India and an MBA from Stern School of Business, New York University.
The management team of the firm also includes Aditya Sharma, co-founder and group COO, who also leads Whitefield's global business development and the launch of strategic business units such as Whitefield Analytics. He had helped establish Williams Lea's marketing, creative and production design hub in Chennai. He also held senior roles at Capital One in Asia and JPMorgan Chase, besides being a managing director with eVentures.
Bhargava said that understanding the rapidly changing needs of today's CMO, Whitefield is redefining what it is to be a marketer in the digital era. He said that they combine the creative aspects of media production with analytics and latest technologies, delivered through innovative business models that tap into the best global talent available, to deliver high-impact digital campaigns.
In this March, India Value Fund Advisors had invested $20 million in FMG for a controlling stake in the company. The firm will use the fund for creation of new products and services, develop new technologies and expand globally. With investments in companies like Innovative B2B Logistics, DM Healthcare, Mahindra Castings and many more, India Value Fund Advisors has $1.4 billion corpus across four funds, India Value Fund I, II, III and IV.
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