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Western Union Campaigns for Shahrukh Khan's RA.One
By siliconindia
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Saturday, 29 October 2011, 21:26 IST
Fremont: The Western Union Company which is leader in global payments launched its global mass-media campaign in association with the much anticipated movie of the year, Shahrukh Khan's "RA.One". This release is to primarily honor the millions of Indians working overseas who look after their families. This kind of collaboration between a global company and a bollywood film is the first of its kind. The campaign has been started off in India and will continue around US, Canada, Europe, Middle East, Africa, and Asia pacific region thereby focusing on Indian Diaspora countries. The company focuses on all possible mediums for all its publicity. The main mediums being T.V, radio, print and outdoor advertising as well. The company also will encompass all the advertisements at all their agent locations.
"We are pleased to be associated with a global brand like Western Union that connects families across the world and is creating history by launching the first ever global media campaign with a bollywood film", said Shahrukh Khan.