Western Union Campaigns for Shahrukh Khan's RA.One

By SiliconIndia   |   Saturday, 29 October 2011, 08:56 Hrs
Printer Print Email Email
Fremont: The Western Union Company which is leader in global payments launched its global mass-media campaign in association with the much anticipated movie of the year, Shahrukh Khan's "RA.One". This release is to primarily honor the millions of Indians working overseas who look after their families. This kind of collaboration between a global company and a bollywood film is the first of its kind. The campaign has been started off in India and will continue around US, Canada, Europe, Middle East, Africa, and Asia pacific region thereby focusing on Indian Diaspora countries. The company focuses on all possible mediums for all its publicity. The main mediums being T.V, radio, print and outdoor advertising as well. The company also will encompass all the advertisements at all their agent locations.

"We are pleased to be associated with a global brand like Western Union that connects families across the world and is creating history by launching the first ever global media campaign with a bollywood film", said Shahrukh Khan.

Facebook-owned messaging app WhatsApp is still developing its previously announced "Vacatio..
Wiley, a global leader in research and education has announced a series of blended learning progr..
The Reserve Bank of India injected a total liquidity of Rs 2.98 lakh crore in the market in 20..
US Indian
Facebook-owned photo messaging app Instagram has launched the beta version of its in-app sh..
The Pentagon has selected Microsoft and Amazon Web Services (AWS, the cloud computing arm ..
Startup City
Youth are leading India's start-up ecosystem where the median age of founder-entrepreneurs..
"Game of Thrones" author George R.R. Martin doesn't want season eight to be the final chapter of "..
Enterprise IT
Taking on streaming giants like Netflix and Hulu, Walt Disney Co. has announced it will laun..
Google Pixel and OnePlus smartphones are catching up and giving stiff competition to Samsu..