Vodafone's Zoozoos to make a comeback

By SiliconIndia   |   Friday, 27 November 2009, 13:03 Hrs   |    3 Comments
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New Delhi: Mobile operator Vodafone Essar has announced the second innings of Zoozoo television ad campaign starting 27 November. Back with a renewed focus on a fresh set of services on offer by Vodafone, the Zoozoo ad campaign will feature three new Zoozoo ads every week on television.

Vodafone has kept the Zoozoo experience ongoing with campaigns running through diverse mediums catering to a wide audience. Social networking sites witnessed the success and popularity of the Zoozoos with Facebook garnering more than three lakh Zoozoo fans. Post the initial campaign this summer, there were two Viral Zoozoo campaigns around Independence Day and Diwali. Vodafone also recently launched Zoozoo merchandise with Shoppers Stop.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said, "The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner."

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