Visible Measures raises $10 Million in series C financing

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Boston: Visible Measures, an independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, has secured a series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. Visible Measures has raised over $29 million in total financing to date. This new financing will help solidify Visible Measures' market position as the third-party measurement provider of choice for the Internet video industry's leading advertisers, publishers and aggregators.

Brian Shin, Founder and CEO of Visible Measures, said, "This funding will help support our growth as we continue collaborating with the world's largest brand marketers and the Web's leading video publishers."

The company intends to use this new financing to accelerate its product development efforts, expand its customer relationships, and sustain expansion of its online video data coverage. The company's current product portfolio includes VisibleCampaign, which is used by advertisers and agencies to measure the true viral reach and audience engagement of digital video campaigns, and VisibleSuite, which gives video publishers and aggregators unprecedented visibility into Internet video audience behavior.

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