V-Customer expands services in India

By SiliconIndia   |   Monday, 25 August 2003, 07:00 Hrs
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NEW DELHI: V-Customer will soon set up two more call centers in India. Its fourth center would be opened in Delhi, while the fifth one would be in Pune. While the Delhi center would be operational by September, the Pune center--to house approximately 500 people - would be up and running, by March next year. The company already has three centers in Noida housing approximately 1,800 people.


V-Customer is a US-based company, gearing up for its next phase of expansion, is now looking at appointing a country manager for its Indian operations. Speaking about the company’s strategic expansion, V-Customer Business Development VP, Narendra Dev, said that the company is now looking at expanding into back-office operations. So far the company has essentially been operating in the call center space, which is mostly incoming voice services.


Towards this expansion, the company may either go for a strategic acquisition or may decide to build the competencies in-house. This would help the company utilize its resources gainfully because being focused on incoming voice operations it works during night hours to cater to the US market. BPO or data based services would help the company to utilize its idle resources during daytime.


The company is cash flow positive having attracted over $20 million in investment over several rounds. This year the company has managed to attract over USD 5- 7 million.
V-Customer is focused on providing technical help, customer support and catalogue order from retail stores with a large focus on tech support. It has a total of 12 clients among which HP is one of its major clients with the company allocating about 750 agents to the HP account.



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