US auto-component major Delphi enters India

By SiliconIndia   |   Wednesday, 21 February 2007, 06:00 Hrs
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Chennai: US auto-component major Delphi Corporation is about to enter the Indian in-car entertainment and safety market with a host of new products. The new products will be distributed in India by Xenos Technologies Ltd, a leading automotive accessories distributor, which is Delphi's sales and service partner.

Xenos sells vehicle security systems and automobile accessories through its network of 900 retailers throughout India.

"Xenos is now the preferred partner for a host of world class automobile majors including Nokia and Bekaert amongst others. We are now offering our expertise in the automotive domain to Delphi," said Jerry Daniel, general manager of Xenos Technologies, India.

The Delphi products will be available through retail outlets under the Delphi-Grunding brand name in 25 Indian cities.

Delphi started aftermarket operations in India in 2000 and its key customers are Maruti, Tata Motors, Mahindra & Mahindra and Toyota.

GM Delphi has been producing radios since 1936 and currently produces over 7 million OEM (original equipment manufacturer) receivers per year, and has made more than 270 million sets since it was set up.

Delphi brings to India its X-Line radios in sync with their launch in Europe.

The Delphi Grundig X 250 MP3 is a CD /MP3 player with AUX-IN interface, allowing easy connectivity to external audio players like an iPod(r). The X 330 SD can control an iPod from the car audio system, and an SD Card slot provides the option to listen to more MP3 files while travelling.

The X 350 BT model incorporates additional integrated a Bluetooth receiver and microphone, allowing hands-free phoning and voice commands.

"The market for in-car entertainment and safety products in India is maturing rapidly. Consumers are becoming increasingly discerning and there is demand for high-end products," said Rajiv Arora, managing director of Delphi Product and Serviced Solutions, India.

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