US chipmaker to invest $50 M in India design centers

Monday, 31 May 2004, 07:00 Hrs
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BANGALORE: Alliance Semiconductor Corporation (ASC), the US-based leading chipmaker, will be investing about $50 million in its two India design centres during the next five years.

According to a company statement released here Monday, ASC will invest the additional funds at its design centres in Bangalore and Hyderabad to expand its engineering and services operations in the subcontinent.

"The proposed investment will enable us to double our engineering staff strength to 300 in the next three years from 150 currently.

"This will be in addition to the $20 million we have invested so far in our India operations, including research activities," declared Alliance Chairman N. Damodar Reddy in the statement.

Headquartered at Santa Clara, California, ASC provides analog and mixed signal products, high performance memory products and systems solutions to vertical segments such as communications, computing, embedded, industrial and consumer goods.

"The Indian design centres have contributed significantly to the global growth of Alliance," Reddy stated.

The competency built in design and development in India has enabled the parent company to enhance its products and technologies, especially in the mixed signal technology, Hyper-Transport chip-to-chip interconnect technology and memory products.

According to India operations general manager Jayanta Lahiri, the fresh investment will accelerate product development and expand the technology talent, positioning Alliance as a dominant player in its chosen market segments.

"The Bangalore centre has participated in various designs from specification to volume production and is committed to supporting customers in India and the world over. As a mainstream semiconductor firm, we see India as a major growth opportunity from a market and technology viewpoint," Lahiri noted.

Utilising advanced process technologies and design expertise, the 20-year-old Alliance provides leading OEMs (original equipment manufacturers) with a range of complementary technologies.

Source: IANS
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