UIDAI ropes in corporates to frame publicity strategy
On board are Kiran Khalap - Co-founder and Managing Director of brand consultancy firm Chlorophyll, Santosh Desai - CEO Future Brands, Sumeet Vohra - Head of the Marketing wing of the P&G, Praveen Tripathi - President (Marketing and Sales Services) Pidilite Industries besides D K Bose, Founder Trustee of Centre for Advocacy and Research. As per the office Memorandum, the charter of the council is to recommend the awareness and communication strategies for achieving goals of the UIDAI most effectively.
The council will also recommend any additional research or study needed to be undertaken to further understand mindsets, attitudes, behaviour and habits among others of the diverse Indian target audience for the UIDAI. The Council has to present its strategy report at the end of three-month period given to it by the Authority.
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