Trai unveils new mechanism to arrest pesky commercial calls

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New Delhi: The Telecom Regulatory Authority of India (Trai) is set to announce a new mechanism to effectively arrest pesky commercial calls. It is expected to come into effect from January 1, 2011. They plan to implement a Customer Call Preference Registration (CCPR) by using a software, which will ensure that the calls of telemarketers trying to reach subscribers who do not wish to receive such calls, are barred.

All commercial calls will be clearly identified as a new 70-series number would be given to all telemarketers. This serves two purposes: Identifying such calls and responding to them only at will. For example, a consumer may choose not to take such a call while on roaming. Commercial calls will be categorized to allow subscribers to choose which calls they would like to receive or block.

Usually the telemarketers buy bulk SMSes from mobile operators and Trai has limited their reach to just 100 SMSes/day as a precaustion. If subscribers get calls despite not asking for it, they can send an SMS to the operator, who will block the telemarketer's number.

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