Top executives give in to lure of blogs

By SiliconIndia   |   Monday, 30 July 2007, 07:00 Hrs
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New Delhi: With Indian companies diving into the blogosphere, presently many corporate honchos are giving into the lure of blogosphere, reported Business Line.

According to the top executives of some leading companies including Infosys technologies, Rediff and Infoedge, blogs are an essential tool to communicate with the tools to communicate to clients and executives.

They dwell on matters as diverse as personal impressions at the World Economic Forum (WEF) to expressing views on the Prime Minister's comments on CEO salary curbs.

"Blogging is seen more as a communication tool of youngsters than the older generation. I have been blogging on special events such as WEF, but most of the times it has been internal (Infosys intranet). In fact, I soon plan to start writing every week on technology -a subject that I am passionate about," S. Gopalakrishnan, Infosys CEO and Managing Director told BL.

In an attempt to create a forum where it could share its thoughts with clients and employees, Infosys set up its blog. The blog was launched with a post of Co-Chairman Nandan Nilekani, followed by that of Stephen Pratt, who heads Infosys Consulting.

As a part of BL's search for further posts by Nilekani, they found that he is an annual blogger at the WEF. According to Gopalakrishnan, blogs at the top executive level are yet to take off in a big way in India.

"It is and will always remain a challenge for top-level executives to take to regular blogging, as it becomes difficult to separate the views of the individual from that of the company. Top executives, therefore, need to be extremely careful while blogging."

In one of Ajit Balakrishnan, Rediff founder and CEO's recent blogs, titled 'Innovation Tips from the Beatles,' he dwells on how "two worlds need to collide for innovation to happen," and how "the socio-economic system in which this collision happens has a role in it as well."

In this regard, Sanjeev Bikhchandani, CEO told BL, "I have been blogging for the last 3-4 months, and I have thoroughly enjoyed it. There is no set theme and my blogs have varied from how I got hooked onto blogging to the issue of reservations and even the PM's recent comments on CEO salaries."

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