The Biggest Rebranding Flops


The Shack
There was a time when Radio Shack was the place to go for all the electronic things. A trip to Radio Shack meant browsing through everything from radio-controlled airplanes to something called a diode. As rough times surrounded Radio Shack, they went for a rebranding effort to give the store a cool look to attract shoppers. But it didn’t fetch the expected results to this retail chain and it gradually it lost all its brand name. The efforts put behind rebranding were ridiculous.

Clear Everything!
Year 1992 and 1993 brought around a craze for clear things when it came into marketing. Clear beer was introduced by Miller and Coors introduced Zima, a clear malt beverage. Pepsi came out with Crystal Pepsi, the cola drink that disappeared as fast as New Coke and Amoco introduced clear line of gasoline in order to excite customers to pay premium for gas. But the result was a big disaster. David Novak, who was credited with marketing Crystal Pepsi thought it would have been better had they tasted the product to ensure if it tasted good or not. Apparently the color in these products is there for a reason.