Tata Docomo launches GSM service in Karnataka

By siliconindia   |   Friday, 10 July 2009, 00:13 IST   |    2 Comments
Printer Print Email Email
Tata Docomo launches GSM service in Karnataka
Bangalore: Tata Docomo has announced the commercial launch of its operations in Karnataka. The GSM brand of Tata Teleservices, Tata Docomo plans to become a pan-India operator by the end of this year. The company launched its service in Tamil Nadu, Kerala and Orissa a few days ago. The service was announced with a new 'Pay-for-what-you-use' with a pulse of one second, and a pricing of one paisa per second. Ratan Tata, Chairman, Tata Sons said, "The value proposition offered by Tata Docomo is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by Tata Docomo will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different." The company has put aside an investment of two billion dollars on its pan-India GSM network rollout. The technical inputs have been provided by NTT Docomo. Its objective is to offer simplicity to consumers by being the country's most transparent, innovative and liberating telecom brand. The first move on this front is to cut through the clutter and redefine the entire pricing paradigm. Deepak Gulati, President, Tata Docomo said, "From day one of our launch, we will work on a per-second pricing model for almost everything, be it voice calls, VAS services or IVR interactions. Above all, we promise to always listen to our subscribers." The operator will have a presence in 427 towns and 2,642 villages, along 505 km of the state's highways, at airports, along 220 km of rail routes and at places of tourist interest in Karnataka. Yatish Mehrotra, Tata Docomo's Hub-head for South India said, "Tata Docomo will unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India, with products and services like free voicemail, timed SMS service, free missed call alerts and call-me tunes, all of them customized to liberate and refresh our subscribers."

siliconindia