Sun to make India a billion-dollar entity

By SiliconIndia   |   Friday, 19 September 2003, 07:00 Hrs
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MUMBAI: Sun is all set to shine in India more brightly. The company plans to make India a billion- dollar entity and has initiated the process by announcing the investment of $1.2m in R&D this year. From metros to remote corners of the country, the company has also started to focus more on upcountry markets.

Sun Microsystems Asia South mid-market segment director, Kia-Chiang Ng said, " India has always been a potential market for us and we are on track to make it a billion dollar entity."
The company has started targeting new geographies wherein it will focus more on Eastern region, SME segment and B&C class cities. It will also launch and customize products accordingly.

Sun also plans to aggressively push its new Star Office version 6. The company claims that the new version runs across multiple platforms including Linux, Solaris and Windows and has received overwhelming interest and response in the Indian subcontinent. As a part of its thrust, Sun has also established a support center for StarOffice users in Bangalore that provides ready technical support to Indian users.

The company is also aggressively marketing StarOffice in order to gain strategic proximity with existing and potential clients. The company currently has one lakh licenses of Star Office in India and is planning a 30 percent increase in these licenses this year.

Determined to establish itself as a premier storage provider for the enterprise, the company which claims to own 62 percent market share and 50 percent share in revenue in Unix server market currently, plans to take its storage products to mass market by introducing it in upcountry market every quarter. It already has a channel structure in place to address that market segment.

The company also launched the latest version of its ‘Sun One’ initiative that includes the Sun One mail messaging software together with e-mail and calendar. Also included is directory software for managing passwords, software for setting up community web sites and professional services for installation and maintenance.

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