Sun Microsystems aiming smaller cities

By SiliconIndia   |   Wednesday, 31 January 2007, 06:00 Hrs
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Chennai: Computer maker Sun Microsystems expects its growth in India to be driven by smaller cities and towns, reflecting the increasing adoption of IT in the country's industrial clusters such as Tirupur and Ludhiana.

The company expected to grow at about 40 percent in the country, at double the market growth rate of 18-20 percent,” said Rajesh Rege, Director-sales, Sun Microsystems India.

He noted the growth in industrial clusters in India has been significant over the last few years, and has added small and medium businesses here to the global supply chain.

Mr Baba Sam, marketing director, Sun, said the total market for IT products from the smaller cities and towns (markets other than traditional markets such as Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune) was $2.27 billion. Of this, addressable market for Sun was about $227 million.

To address this demand the company would expand its operations in tier-2 and tier 3 cities, Mr Rege said. "We have identified 18 Tier III cities that we intend to enter with the help of our partner network by the end of our current fiscal. Some of the cities where we have already begun operations include Coimbatore, Trichy, Vishakapatnam, Thiruvananthapuram , Dehradun, Guwahati, Goa, Indore, Bhopal, Ranchi, Jammu and Nagpur," he said.

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