Srinivas named Sr. VP of Planetvu Corp.

By SiliconIndia   |   Tuesday, 17 April 2007, 07:00 Hrs
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Planetvu Corporation today announced the appointment of Hari Srinivas as Senior Vice President Programming Acquisitions and Chief Marketing Officer. Srinivas joins Planetvu Corporation from B4U US Inc where he served as Country Head and was responsible for B4U's operations for North and South America.

Srinivas will be the responsible for all broadcaster and studio programming acquisitions and will report to President and Chief Executive Officer, Stuart W Ross.

"Srinivas brings his terrific subscriber acquisition and marketing experience as well as International programming know-how to Planetvu Corporation at a time when the company has assembled an excellent South Asian programming portfolio," said Stuart W. Ross, Chief Executive Officer of Planetvu Corporation."We look forward to leveraging his expertise leading a highly successful subscriber acquisition program.”

While serving as the operational Head at B4U US Inc, Srinivas was instrumental in setting up the American operations of B4U from inception and ensured B4U's continuing success in the market. Srinivas successfully launched B4U Movies and B4U Music in USA and Canada. Both channels are leaders in their respective genre.

Prior to joining B4U, Srinivas was the head of Sales for TWI-India where he successfully marketed major sporting events like grand slam tennis and cricket. TWI is the television arm of IMG (International Management Group) which is one of the largest sports marketing organizations in the world.

Srinivas holds a law degree as well as an MBA in Marketing.

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