Sonus to enter India

By siliconindia staff writer   |   Thursday, 22 January 2004, 08:00 Hrs
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BANGALORE : With cash balance exceeding $300 million, Nasdaq-listed Sonus Networks is ready to invest “whatever it takes” in its India development centre, to be launched sometime this year. The Bangalore-based office will initially house 50 people. As has now become the norm, some Indians working at Sonus in the US have asked for the opportunity to start up the operations, and in the bargain return to their home base.

Sonus Networks is a leading provider of packet voice infrastructure solutions for wireline and wireless service providers. Says Rubin Gruber, chairman and founder of the company, “The world has changed, especially for the telecom sector. A few years ago, telephone exchanges were manned with thousands of employees and were mammoth. Now, an entire exchange can be managed by a handful of people and still never be down. That is the value of new technology. Service providers can save huge amounts on capital costs and up to 90% on operational expenditure.”

India is a big potential market for Sonus as its Open Services Architecture (OSA) delivers end-to-end solutions addressing a full range of carrier applications, including trunking, residential access and Centrex, tandem switching, and IP voice termination, as well as enhanced services. SonusÂ’ award-winning voice infrastructure solutions, including media gateways, softswitches and network management systems, are deployed in service provider networks worldwide.

As packet voice networks continue to proliferate, service providers are moving to connect to others using IP, rather than circuits. This trend opens up new opportunities for carriers in a number of key areas, says Gruber. The technology allows carriers to interconnect or "peer" with one another using VoIP (voice over IP), which enables capital and operational efficiencies by eliminating the need to convert between VoIP and circuit voice.

Across the world, service providers are increasingly using IP as the interface of choice to enterprise customers. Because those customers now expect a bundle that includes both voice and IP data, using IP for transport offers cost and operational benefits. With a direct packet-to-packet interface, enterprise voice services can be converted to VoIP using an enterprise gateway, or may be provided directly as VoIP from the PBX. Sonus has solutions for call centres, conferencing, hosted PBX, messaging, voice VPN etc. Gruber says that the new technology will help carriers deploy new services rapidly, and also give competitive advantage to the one who offers the services first

(Source: Economic Times)

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