Small Entrepreneurs Connect With Consumers At Trade Fair


The intricately-designed articles are quite affordably-priced, attracting a lot of customers. The ear rings made of colourful buttons and pearls are sold for 10 a pair, while the decorative articles begin from 200 onwards. The most expensive article was a wall clock that costs 1,600.

Like the Negi couple, there is another artist couple at the Madhya Pradesh pavilion who are selling beautiful paintings on nature and tribal motifs.

Santosh Tekam, an artist from Bhopal, said he looks forward to coming to the International Trade Fair as he gets to meet so many people. Tekam and his wife Choti Tekam have been tasked to make their paintings of nature and tribal gods on the walls of Krishshi Bhavan here.

"I have been painting for the past 13 years. This is the third year at the fair and we are also now known to people outside our city," Tekam, in his late 40s, told IANS.

Their "Tree of Life" paintings represent the different facets of life through nature and also their tribal deities. An A4 size canvas costs about 300 and the big ones can go up to 4,000.

Kriya Rynjah and Leony Rynjah, sisters from Shillong at the Meghalaya pavilion, make articles from bamboo and organic loofah derived from the dried gourd vegetable. They are just two-years old in the business and felt it was important to have close interaction with the consumers though they also have presence online.

"Though we sell our articles on itokri.com and greenthegap.com, such fairs give us an opportunity to get direct feedback from the people and importantly make ourselves known," Kriya Rynjah, of Megha Dream and the designer for the bamboo articles, told IANS.

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Source: IANS