Sasken acquires assets of Ingenient Technologies
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Mumbai: In line with Sasken's strategy of diversifying its portfolio and expanding into market adjacencies like consumer electronics, the telecom R&D services provider has acquired the multimedia software offerings and certain other assets of U.S. based Ingenient Technologies. Under the agreement, Sasken will acquire the product portfolio as well as certain customer contracts and certain assets of Ingenient. Ingenient will also transfer engineering and sales teams (including some in Korea and Japan) to Sasken. This deal broadens the Bangalore-based company's customer base to include consumer electronics vendors. Sasken's strengths in the area of professional services will allow it to extend the product offerings of Ingenient leading to greater share of wallet with their existing marquee customers. The ability to provide multimedia solutions to the consumer lifestyle, which leads the personal communication market will put Sasken in a position of advantage to exploit imminent convergence ahead of competition. Rajiv Mody, Chairman of the Board and Chief Executive Officer, Sasken said, "We are tremendously excited by the opportunities that this deal opens up for both Sasken and Ingenient. Sasken has always aimed to be the supplier of choice for embedded R&D services by providing best in class embedded solutions for various applications. Ingenient's best-in-class multimedia solutions combined with Sasken's global reach and India based development centers will enable us to offer a compelling portfolio of value added solutions to our customers across the globe." The transferred engineering employees in the U.S. will form the core of Sasken's Chicago development center. Sasken will now have a development center in the U.S. which will be a beachhead for new product development supported by a competitive multi-site service delivery model. Sasken will now have a presence in Korea and will strengthen its existing center in Japan, epicenters for development of consumer and lifestyle products.

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