SanDisk launches flash memory storage cards for video games
By siliconindia staff writer   |   Friday, 21 January 2005, 20:30 IST
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LAS VEGAS: SanDisk Corp has announced the launch of flash memory cards aimed at the portable videogames accessories market. SanDisk’s entry into the video game market comes as companies that manufacture portable video game consoles develop devices that include slots for standard flash memory cards. The company has adopted unique game packaging and redesigned the “look and feel” of the cards to spur sales among younger consumers. Christina Day, SanDisk product marketing manager, said, “The new generation portable game consoles now incorporate digital audio players, video players and photo viewers. Our flash memory cards are a natural fit with these products, as game users need incremental storage for their music, video and photos. Consumers also can use the cards to store their game content such as trailers and demos, game levels and to download and store any data from the included WiFi connectivity of the PlayStation Portable PSP.” SanDisk initially is offering the new game cards in Memory Stick PRO Duo and SD, one of the most popular card formats. Sanjay Mehrotra who is the Chief Operating Officer & Executive Vice President is the company and is also the co-founder of the SanDisk Corporation

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