Samsung to invest $20 M in India operations

Friday, 16 June 2006, 07:00 Hrs
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BANGALORE: Samsung India, wholly-owned subsidiary of the Korean electronics major, will invest $20 million during this calendar year to ramp up its operations in the country, a top company official said here Thursday.

"Over the last decade since our entry into the sub-continent, we have invested $150 million in setting up our manufacturing and research and development facilities to roll out electronic goods, consumer durables and IT products customised to the growing Indian market," Samsung India deputy managing director R. Zutshi told reporters.

"In a bid to maintain our leadership position across verticals, we are investing $20 million this year to consolidate and expand our operations for volume growth," he added.

As part of its new product offering, the company is launching eye fresh technology (EFT) monitors in two (15 and 17 inch) sizes. The monitors, originally designed and developed at its parent R&D facility in Seoul, boast of magic green technology and are superior to LCD monitors.

"EFT monitors have a vital coating on the rear that emits anions and far infrared rays that make the environment fresh and ease the strain on eyes. Product innovation and technology leadership and design represent our brand strategy," Zutshi said at a preview of the products.

To be officially launched next week in New Delhi and subsequently in Mumbai and 14 other cities, the EFT monitors are priced at 5,550 and 4,500.

The company is also launching the world's slimmest CDT monitor and magic green slim monitor. The 17-inch health-friendly green monitor has a two-layer coating to emit infrared rays and anions that relax eyes and body. The CDT monitor is priced at 6,700.

"These latest range of monitors, customised and produced at our Noida plant (near Delhi) allow for change in screen brightness to suit multiple applications such as movie mode, game mode, internet mode and text mode," Zutshi pointed out.

The 63-billion company has projected to grow by over 20 percent during the current year as against 30 percent in the last fiscal (2005), with 50 percent of revenue coming from audio-video and home appliances, 27 percent from IT products and the balance (23 percent) from telecom products sale.

Source: IANS
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