Samsung India to invest $1M

Tuesday, 29 October 2002, 08:00 Hrs
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BANGALORE: Samsung Electronics India Information and Telecommunication Ltd (SEIIT) announced the setting up of a nationwide network of call centers to promote personal computers under the "buildURpc" brand.

The company is investing over $1million to market and educate its customers for the project by the year-end, and is also tying up with financial institutions for financing schemes.

This initiative is a commercial extension of Samsung's K2C (knowledge-2-customer) where a customer is empowered to build a PC to suit his needs. These PCs will be assembled by and available through SEIIT’s large excise registered system integrators called Samsung Authorised system Intergrators (SASIs). The assembling at partners
premises will be under strict quality control norms monitored by Samsung.

"BuildURpc" gives flexibility, quality assurance and aesthetics to its customers. Samsung is providing PC kits to its assembler and distributor partners and the PCs are built customized to the needs of customers within a flexible budget limit. The customers will also have an option to configure and buy via the website.

J.S Jong, Executive Director, SEIIT said, “This industry-first initiative by us will give a different dimension to PC buying in the country because now our customers can get a Samsung-powered PC which suits the individuals, professional/family needs. Most existing players in the PC market have concentrated only on price or configuration as a selling point, and in the bargain the industry has lost out on an opportunity to concentrate on educating the consumer. Today, most home users just use it for mailing or web surfing. But a PC can offer much more value than this. It can be your home theater, your home office, music station, and your child's learning tool. This is a universal message and will help in telling people in all areas as to why a PC is the key to a great present and a wonderful future.”

Source: IANS
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