Sachin Tendulkar Becomes UNICEF's Brand Ambassador For South Asia

"If a person defecates in the open and goes back home and that happens to be a mother, because in most of the family it is the mother who runs the house. She is the one who is cooking food for all the family members, she is the one who is feeding the baby with her own hands because that is the attachment and a bond that any mother and child would share. And if the hands are not washed with soap, can you imagine the result. It can actually take away the child's life. For an adult's negligence, a child cannot lose its life," he added.

The 40-year old said he was baffled by the statistics on the high number of children dying due to lack of proper hygiene.

"Also another statistics which baffles me and I was disheartened to know was that 1600 children die everyday because of diarrhoeal infected diseases. I just want to help UNICEF to make more people aware of this initiative that I am part of. It is as simple as washing your hands with soap," he said.

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