Sabzi Mandi on laptop, thanks to IIM graduate
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Sabzi Mandi on laptop, thanks to IIM graduate

By SiliconIndia   |   Friday, 30 October 2009, 09:40 Hrs   |    37 Comments
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Sabzi Mandi on laptop, thanks to IIM graduate
Surat: No more finding your way through the filth at your neighbourhood subzi bazaar and haggling for prices with rude vegetable vendors. Your daily aloo, baigan and bhindi will soon be just a click away. An IIM-Ahmedabad graduate, Akrosh Sharma, is all set to launch an online vegetable store after running a vegetable retail business for the last couple of years.

The website will create an online mandi where one can 'see' the fresh vegetables, check prices and place orders, reports Times of India. "Apart from purchasing daily vegetables, one can gift fruits using the web service. We are launching the concept of gift-packing fruits and vegetables as a 'healthy gift' option," says Sharma. Sharma feels that the concept will be a hit, especially among working couples in the Hazira industrial zone who seldom get time to shop for fresh vegetables everyday.

"Once the order is placed, customers will get the vegetables at the time specified by them," adds Sharma, who grew up in Vadodara and joined IIM-A after getting an engineering degree from MS University. His stint at IIM-A landed him a lucrative job with a top MNC and was based in Surat. But apprehensive of getting into a comfort zone, he left the job to tread a different path and start his own venture. In 2007, he launched his vegetable and fruit business in a 10 by 10 feet shop.

"I competed with the mandi and not the big stores. I created a subzi bazaar-like atmosphere in terms of product display that had well-behaved staff members dealing with customers, high sense of hygiene and no haggling," said Sharma. Currently, his 'mini mandi' concept has crossed one crore in annual turnover.

"New concepts like these will lead to improvement of the market where the customer will have better options. An institute like IIM-A can encourage entrepreneurship in a big way. We wish it is not only IIM grads but even other entrepreneurs should come forward with innovative concepts like this," says Vardan Kabra, who was Sharma's classmate at IIM-A and had opted out of the placement process to launch his own school in Surat.

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Reader's comments(37)
1: Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
Posted by:buy databases - 13 Jan, 2010
2: wow...really good innovative concept.
Posted by:Rock - 06 Nov, 2009
3:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Rock - 13 Jan, 2010
4: ohh wat a great idea...but y sabjimandi... y dont he sell instantly cooked dishes....ppl who dont hav tim to buy sabjis..will definitly not hav d time to cook it...i think som IIM guys will be working on it...gud luk..nd gud idea to fool d fools...
Posted by:ravindra lodhi - 03 Nov, 2009
5:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: ravindra - 13 Jan, 2010
6: This is already implemented. Don't know why people make hype of anything done by IIM graduates.
Posted by:Gaurav - 03 Nov, 2009
7:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Gaurav - 13 Jan, 2010
8:
What you have implemented till now ? can you tell me?
Uday Parekh Replied to: Gaurav - 03 Nov, 2009
9:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Uday - 13 Jan, 2010
10: Looks good but not practical. BHAV KEA BAGAIR AUR PARKHE BINA SABZI KHAREDNA is nearly impossible. Almost all higher class have servants at home and they tackle going sabzi mandi and bearing filth.

Anyway good luck!

Posted by:Raza Saudagar - 02 Nov, 2009
11:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Raza - 13 Jan, 2010
12:
Well atleast it would free those home servants being exploited at richer homes. Regarding "Bhav and Bargain". this can be online too by having a competitive price, customers can refuse to have the service is dissatisfaction follows after purchase.
Danish Replied to: Raza Saudagar - 09 Nov, 2009
13:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Danish - 13 Jan, 2010
14: Well, isn't it difficult to operate in a country? Network should be good enough to give door to door facility. This article doesn't have website name, I want to know, anyone please?
Posted by:Nirmal - 01 Nov, 2009
15:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Nirmal - 13 Jan, 2010
16: Not a new idea, but good luck.

The Bigger issue: True Indian mentality. Bypass the filth problem. I would have preferred if he came up ideas on how to tackle and improved the ambiance in the Sabzi mandi. I don't see how the web store is solving the core problem.

Vegetables from a filthy place is still filthy, web store or not.
Posted by:Pradeep - 30 Oct, 2009
17:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Pradeep - 13 Jan, 2010
18: Here in NJ-US, I shop on 'ApkiGrocery.com'. This is not a new idea. And may be not an IIM-A stuff.
But it is good service, may be at Delhi area.
However, Happy shopping guys.
Posted by:Dash - 30 Oct, 2009
19:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Dash - 13 Jan, 2010
20:
Its solves a problem, thats IIM-A stuff. Dont always have to launch rockets to make the world a better place. Simple things like this will do.
vengu Replied to: Dash - 02 Nov, 2009
21:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: vengu - 13 Jan, 2010
22: good idea...how about the pricing. upper class folks may not bother even if 2% handling charges. In almost all developed countries, this sort of portals are available. Eg:- http://www.gofresh.com.au
Posted by:sree - 30 Oct, 2009
23:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: sree - 13 Jan, 2010
24: What is the URL of this sabji mandi
Posted by:Ritesh - 30 Oct, 2009
25:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Ritesh - 13 Jan, 2010
26: What ll happen to sabzi walas? ny1?
Posted by:fiza - 30 Oct, 2009
27:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: fiza - 13 Jan, 2010
28:
as usuall they will survive, by selling more expensive sabsi.
Shaik Ashfaq Replied to: fiza - 30 Oct, 2009
29:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Shaik - 13 Jan, 2010
30: It is really innovative. All Young generation should think concepts like this instead of searching for Jobs.
Posted by:Vaddi R K - 30 Oct, 2009
31:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Vaddi - 13 Jan, 2010
32: Oops how did this dude steal my idea. I was thinking about this style of Retails only last week and infact put it in my thinktank book as well. Anyways advance success wishes to you dude. Do well.

-Thyag
Posted by:Thyag - 30 Oct, 2009
33:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Thyag - 13 Jan, 2010
34:
Thyag,

Sorry to hear that your idea already coming into practice. But you can think about it in a different way or different part of the country. All the best, looks like you are an enterprising person. Srinivas, www.DaramWorldWide.com
Srinivas Replied to: Thyag - 30 Oct, 2009
35:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Srinivas - 13 Jan, 2010
36: This will again just be useful for the middle class who have internet. There are already Shopping malls like More and Reliance fresh who are serving the middle class. Lower middle class and poor people will still go to sabji mandi
Posted by:Siddharth - 30 Oct, 2009
37:
Assumption Job,presence survey decide boy hot word percent gas act cat mile expectation stop politics relief seat favour hotel status evening down consumer peace connection matter sleep academic dress appointment following hotel next roll everyone main step there power object college colleague concern basic action floor tree league love land sort hope round provision somewhat drawing grey voice nurse yesterday concern way blue notice process impose although close certain create bridge used than around unable article help corporate judge buy stand per hand pound percent lean faith display exercise prison fresh fee row earth
buy databases Replied to: Siddharth - 13 Jan, 2010