Rural India to drive mobile phone services growth
Monday, 24 January 2011, 15:54 IST   |    2 Comments
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New Delhi: The rural India is expected to fuel the growth in mobile phone services in the next four years, as cell phones become a vital tool for the government in its financial inclusion programme, according to global consultancy group Deloitte. Deloitte said that low penetration levels of mobile phones would provide more business opportunities for service providers. The paper focusses on how mobile phones can be used to deliver content and services that can help foster inclusive growth in India by digitally empowering citizens across all cross-sections of society, both urban and rural. This paper refers to these services as utility mobile value added service (MVAS). The next wave of growth in subscriptions will come from semi-urban and rural areas.
Source: PTI
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