RoamWelcome deployed in 50 GSM networks

Thursday, 23 December 2004, 08:00 Hrs
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BANGALORE: Globally, 50 GSM networks deploy Bharti TelesoftÂ’s RoamWelcome solution, a roamer profiling and messaging tool, to optimize non-voice roaming ARPU. With 14 additional ongoing installs, total number of TelesoftÂ’s RoamWelcome deployments span 64 networks in 10 countries, making it the worldÂ’s maximum install base for a roaming VAS product in this category.

Bharti Telesoft, a supplier of core Value Added Services (VAS) platforms for wireline and wireless carriers, today announced it has achieved this milestone in a span of three years, since the initial product launch in December 2001.

Telesoft's RoamWelcome, an advanced roamer relationship tool, empowers operators with a mechanism to identify and profile roamers, who enter their service area, and accordingly transmit messages - welcome, promotional and informational - to roamers. By enabling operators deliver a wide range of differentiated, innovative content services over the entire lifecycle of the roamer’s network stay, RoamWelcome stimulates greater network usage by roamers, maximizes revenues and propels operators into a “preferred network” position.

In the fiscal year 2003-2004, the solutionÂ’s contribution to total Telesoft VAS revenues equals 9 per cent. With 41 client wins in the current fiscal including Hutch India, AirTel India, MTNL, BSNL, Xpress Jordan, TellCel Zambia and Togocell Togo, the solutionÂ’s percentage contribution to total revenues would be higher.

Applauding Telesoft on the milestone, Suresh Reddy, General Manager Marketing, Orange said, “As the first customer for this product in October 2001, we congratulate the entire Telesoft team on this achievement. The product has brought tremendous benefits to Orange in communicating our network's superior value proposition to high-value roaming customers and adding the personal touch for which our brand is renowned. As a result we have been able to retain and grow our market share of the lucrative roaming market.”

Source: IANS
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