“At RCom, it has always been our endeavor to provide innovative products and services to our customers, coupled with ease of use and affordability—these agreements are another step in that direction,” Mr. Singh said. “These agreements will optimize RCOM’s network resources and further entrench our position as a pan-India scale operator, while offering our customers dependable and uninterrupted services,” he added.

Mr Kaizad Heerjee, Chief Operating Officer, Aircel, said, “The telecom industry is at a stage where players are faced with high operational costs—be it energy, infrastructure, sales or distribution. Given this dynamic nature of the industry, it is inevitable for operators to consider such arrangements with each other to offer continued and seamless mobile services to customers. Our strong infrastructure and network capabilities across the country have enabled us to provide a differentiated, redefined and affordable user experience to our customers. The signing of the MoU with RCOM is our first step in this direction, to make mobile services available to all.”

The first such arrangement with Aircel offers RCOM customers seamless mobility and a wider footprint, while providing an impetus to the Company’s yields, both in terms of revenue market share and customer market share. The strategic alliance will energize RCOM’s already extensive GSM network footprint in the country, significantly boosting the Company’s addressable market. To begin with, the two companies will offer the 2G ICR advantage to its customers in some key Circles, with the agreement being periodically expanded, thereby taking this progressive offering to customers on a pan-India basis.

Read Also: 'Digitally Influenced Purchases To Reach $150 Bn By 2016' and Laser Printers Drive Indian HCP Market Growth, Says IDC