Ramayana: The Epic of Entrepreneurial Lessons


9. 4 foremost ingredients of Entrepreneurship: Character, Courage, Ethics, Valor

Rama told to Vibhishan that the four wheels of the chariot are character, courage, ethics, and valor. Character is the most essential thing for a leader. As an entrepreneur, you must know who you are and what you stand for and communicate the same to your people through actions rather than words. Leadership and respect doesn’t come from a business card. It is the ethics, the value system you embody that does the needful. Courage is the ability to take unpopular decisions, while valor is the courage to defend those very decisions.

8. Be a storehouse of strength, energy, and passion

Rama said that the horses of the chariot are strength, energy, and passion. In a battle and so in your entrepreneurial venture, you must have the strength to discriminate between the right and wrong, and the zeal and perseverance to keep working towards your goal.