Publicis Groupe expands digital activities in South Asia

By SiliconIndia   |   Friday, 28 March 2008, 05:14 Hrs
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Bangalore: Publicis Groupe has announced the rebranding of its India and Singapore based marketing services arm Solutions, as Solutions | Digitas. This development marks the next step in the international deployment of the Digitas global network.

This new entity will leverage Solutions' regional leadership along with Digitas' global reach and business development resources. Under the new structure, Solutions | Digitas will be led by Solutions' founders, Srikant Sastri, Managing Director, and Kanika Mathur, Director and President. The two will report in to Alan Rutherford, CEO of Digitas Global.

Solutions | Digitas will continue to serve Solutions' existing clients as well as offer an Indian service for its' global clients. The new company will also develop its Prodigious division, a standalone Digital Asset production company, servicing the Groupe's agencies and their clients. With headquarters in New Delhi, it will operate in six cities in India (Mumbai, Bangalore, Chennai, Hyderabad and Kolkata) as well as in Singapore.

After joining Publicis Groupe early last year, Digitas has expanded into the United Kingdom, Greater China including Hong Kong, Japan and France. Solutions Integrated Marketing Services was founded in 1995, and it was acquired by Publicis Groupe in 2006.

The Groupe a presence in India through its advertising networks Publicis, Leo Burnett and Saatchi; media networks Starcom MediaVest Group and ZenithOptimedia; and marketing services operations including Solutions and Hanmer & Partners. Altogether, Publicis Groupe employs more than 1, 700 employees in India.

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